Zowie Persona
Fixing the Persona problem: Making AI Agents sound human and on brand
How I helped customers turn messy persona inputs into clear, consistent AI Agent voices.
👉🏻 All visuals have been adapted for portfolio presentation purposes.
As the Lead Product Designer, I partnered closely with the Product Manager to define the solution strategy. Based on the agreed direction, I translated the solution into final, high-fidelity designs aligned with both customer needs and business goals.
My Role & Contribution
Zowie’s customers struggle to define consistent AI Agent personas due to a lack of awareness and unstructured input methods. Without guidance or clear examples, customer champions often submit vague or incomplete persona definitions, leading to robotic, filler-heavy responses and inconsistent AI behavior. This contributes to longer handling times, increased escalations to human agents, and negative user feedback citing impersonal tone and weak brand alignment.
Problem
Enable customers to create clear, on-brand AI personas with minimal effort—leading to more natural, consistent AI Agent responses, reduced reliance on human agents, and higher end-user satisfaction across support interactions.
Success definition
Customer interviews revealed confusion around persona setup, particularly tone of voice. Users lacked concrete examples or structured input formats, often guessing what to write, which led to unsatisfactory outputs and frustration.
Research & Discovery
Impact & Results
🛑 Solution was not implemented.